About

Lui

Expertise

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EuropeCaribbeanGreeceItaly

Background

My story

Everything began with my studies, when I completed a degree in Hospitality Management Faculty, and my desire to travel. Visiting numerous countries in Europe for leisure and then as part of my job. I decided to start preparing excursions for my friends and family before growing through social media marketing and endorsements. For years, I was the designated 'planner' in my friend group, complete with colour-coded itineraries and a list of secret jewels not seen on any map. It wasn't just about booking a trip; it was about the excitement of discovering the ideal cliffside cafe in Amalfi or the most peaceful hike in Zion. I realised that my favourite aspect of any trip was not simply being present, but witnessing someone else enjoy a moment I helped create. In 2011, I launched my own affiliate blog about travel, hotels, and locations, and then specialised in DMC Balkan & Europe as a travel agent and advisor for specific sectors like luxury and sustainable tourism. That's why I left my 9-to-5 job to embark on this trip. Now, I don't just plan vacations; I create tales, ensuring that every detail is taken care of so that my clients can focus on the most important aspect: the beauty of the place.

Philosophy

My approach

Effective trip planning starts with defining clients budget, destination, and, dates to eliminate overwhelming options. Than follow up on research for most affordable top attractions and create a rough itinerary. Then bookIng transportation, transfers and accommodation. Final step is organizing documents, secure travel insurance, and build in flexibility for spontaneity.

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