Family travel agents specialize in trips that work for kids and parents—resorts, activities, and logistics that make group travel easier. Demand is steady and referrals are strong.
Families don’t just need a flight and a hotel. They need the right resort, the right room configuration, activities that work for different ages, and someone who’s thought through the details so the parents can actually relax. That’s where you come in.
Why family travel is a great niche. Parents are busy and often overwhelmed by options. They value someone who gets their constraints—naps, picky eaters, safety, value. Book one great trip and you often get repeat bookings and referrals to other families. The segment is broad enough to specialize (e.g. theme parks, beach, Europe) and deep enough to become the go-to expert.
What you need. Empathy for what parents are trying to achieve, knowledge of family-friendly properties and destinations, and a system for keeping details straight. A host agency with family-friendly suppliers and good tech makes it easier to deliver consistently.
Next step. If you enjoy helping families pull off trips that everyone enjoys, become a travel agent with a platform that supports you and keeps 100% of your commissions so your family travel expertise pays off.
