Multigenerational travel agents plan trips for grandparents, parents, and kids together. Complex needs and high value make this a rewarding, referral-rich niche for the right agent.
Multigenerational trips are logistically and emotionally rich. You’re balancing different paces, interests, and sometimes mobility—and making sure everyone has a great time. Families who pull off a successful multi-gen trip often plan another and refer you to others.
Why multigenerational is rewarding. These trips are high-value and meaningful. Clients are grateful when someone thinks through rooms, activities, and pacing so that grandparents and grandkids both have a good experience. Your attention to detail builds trust. Repeat and referral business is strong.
What you need. Empathy for different ages and needs, patience with group dynamics, and knowledge of properties and destinations that work for mixed generations. A host with family and group-friendly suppliers and good tech helps you coordinate and book efficiently.
Next step. If you want to specialize in bringing families together through travel, join a host agency that supports independent agents and keeps 100% of your commissions so you can build a multigenerational-focused business.
