Safari travel agents specialize in wildlife and lodge-based trips in Africa and beyond. High value, strong demand, and repeat clients make this a rewarding niche for the right agent.
Safari is a dream trip for many travelers. They want someone who understands regions, seasons, lodges, and what “good” looks like—not just a generic booking. Advisors who specialize become the obvious choice for first-timers and returning safari-goers alike.
Why safari is a strong niche. Trips are high-ticket and emotionally significant. Clients rely on your judgment for once-in-a-lifetime experiences. Get it right and they come back or refer friends. You can go deep on East Africa, Southern Africa, or both, and build real expertise that commands trust.
What you need. Genuine interest in wildlife and the product, willingness to learn seasons and properties, and relationships with reputable operators. A host that gives you access to safari product and keeps your commissions lets you focus on curation and service.
Next step. If you’re drawn to wildlife and experiential travel, join a host agency that supports safari specialists so you can build a niche that’s both meaningful and profitable.
