Villa travel agents specialize in private villas and vacation rentals for families and groups. High value, repeat clients, and clear expertise make this a profitable niche for the right agent.
Villa travel isn’t just “a house instead of a hotel.” It’s the right property for the right group—location, amenities, staff, and value. Clients who book villas often do it again and refer friends; they want an agent who knows the inventory and the destinations.
Why villas work as a niche. Bookings are high-ticket. Families and groups are willing to pay for space, privacy, and the right fit. Your knowledge of regions, properties, and seasons becomes your edge. Repeat and referral business is common. You can focus on a few key regions (e.g. Caribbean, Mediterranean) and go deep.
What you need. Understanding of how villa bookings work—contracts, deposits, what’s included—and relationships with quality villa operators or direct suppliers. A host that gives you access to villa product and keeps your commissions lets you focus on matching clients to the right place.
Next step. If you want to specialize in private villas and group getaways, start as a travel agent with a host that supports villa specialists and keeps 100% of your commissions.